I’m not going to lie, it’s not a cheap investment to buy a Canon 5D Mark IV (the body itself is currently priced new at $2099), especially if you want a professional lens to go along with it. But if you’re ready to start a business or to start working as a professional photographer, it’s an absolute necessity to buy an incredible full-frame DSLR camera and lens. And if you buy a used 5D Mark IV on eBay or KEH camera, you can save yourself a LOT of money. I will be the first person to recommend buying used gear, but always make sure that the company is reputable (KEH Camera is great for used gear). eBay is more of a risk but I’ve gotten some amazing deals through eBay. Just make sure the seller has good reviews and ratings, and a LOT of them. Ask the seller questions if you need to and make sure to look at the photos of the item closely for scratches, dings or imperfections and check the return policy.
The Canon 5D Mark IV is the main camera I use for weddings, portrait shoots, events, etc. For my main lens, I use the Canon EF 24-70mm f/2.8L II USM Lens which currently prices new at $1699. Again, buying a gently used one on eBay or KEH Camera can save you tons! This is an incredible zoom lens with great low-light capabilities and sharp, stunning images. With the 5D Mark IV and the 24-70 L lens, this set-up can set you back $4198. BUT, consider buying gently used options to save some money, or buy one of Canon’s more budget friendly lenses. But in my opinion, the lens is the MOST important part of your camera set-up and the L series lenses are WORTH it. Canon also released an RF line of lenses that are supposed to be EVEN BETTER. I just haven’t been able to justify spending the money on them, especially when I have these amazing L lenses at home!
WHY I LOVE THE CANON 5D MARK IV
My very first full-frame DSLR was a Canon 5D Mark II - an earlier version of the 5D Mark IV. I bought it while I was finishing up college as a studio art major. Immediately after college, I created a website, started uploading my best photos and blogging consistently and before I knew it, I was booking photo shoots in my hometown. However, a year after graduation, I decided to move to Portland, Oregon with my boyfriend and two friends. I was thrown into a sea of photographers and had no idea how I was going to stand out. But I kept blogging and began advertising on Craigslist with low prices, and before I knew it, I had booked 20 weddings for my first year. Back in my hometown, I had been working as a second shooter for a few photographers and was using my 5D Mark II. I used these images to help advertise my business and to be honest, I definitely attribute my first bookings to the 5D Mark II. The images were high quality, professional and straight up beautiful, especially compared to the more affordable line of cameras that Canon offered at the time.
Over the next 5 years in Portland, the 5D Mark II made ALL of my money. I was photographing weddings, portraits, fashion, music, food, events. Because of the 5D Mark II, I was able to be a full-time professional photographer, pay all of my bills AND have fun doing creative shoots. Flash forward to today, my 5D Mark II was feeling outdated and it was time to sell it. I’d found myself choosing to use my Canon 6D over my 5D Mark II, simply because the low-light capabilities of the 6D were much better. While I was incredibly sad to let go of my beloved camera, I was so excited to upgrade my main camera to the 5D Mark IV. And I’m 100% glad I did. I also tried out the Canon EOS R for a bit, to see if that would be a sufficient replacement for the 5D Mark II, but I was never able to feel comfortable with the controls and set-up within the camera. There was something not so intuitive about it. When I finally got the 5D Mark IV, I felt right at home again. It felt exactly like the 5D Mark II, but better. Better quality in low light, dual memory card slots, sharp and beautiful images and that professional quality that I love. While overall, I would say the EOS R is technically better in low light, and tends to have sharper images, the 5D Mark IV creates images that are more balanced, natural and eye-catching, in my opinion. Especially when paired with the 24-70mm L lens, that camera set-up is flawless. I use my EOS R as my secondary camera at weddings, with a Canon EF 50mm f/1.2L USM Lens. I find this set-up to be best for the EOS R anyway, because the combination of the low-light capabilities and sharpness of the camera with the extra wide aperture and quality of the lens, is an amazing portrait set-up. It’s taken me years to determine what my ideal dual camera set-up is, but THIS is it. Just know that you will need an RF adapter for the Canon EOS R if you plan on using EF lenses with it.